CreditAccess Grameen Limited
CreditAccess Grameen Limited, India's largest microfinance institution, approached GROW Combine to help them with their brand communications.
GROW Combine worked closely with their brand communication team to create a strong and engaging brand identity for Grameen pay. The project included several design elements, including vehicle branding, annual report design, calendar design, and diary design.
Problem
CA Grameen wanted to create a strong and consistent brand image to connect with its customers and stakeholders. The annual report was a critical part of this brand image, and CA Grameen was looking for a partner to help them design a visually appealing and impactful report.
Solution:
GROW Combine worked with CA Grameen to design their annual report, which was over 300 pages long. The design team was responsible for the visual design elements of the report, while CA Grameen’s internal team handled the content. GROW Combine’s team of designers and branding specialists used their expertise to create an engaging and impactful design that reflected the company’s brand image and values.
- Brand Communications Design
- In addition to the annual report design, GROW Combine also provided design services for various other brand communications materials, including vehicle branding, calendar design, and diary design. The goal was to create a consistent and recognizable brand image that would connect with CA Grameen's customers and stakeholders.
- Vehicle Branding
- GROW Combine designed the branding for CA Grameen's vehicles, which were used in various marketing campaigns. The design team created a visual identity that was consistent with the company's overall brand image and communicated the company's values and mission.
Results
The design work done by GROW Combine helped CA Grameen to create a consistent and recognizable brand image that connected with its customers and stakeholders. The visually appealing annual report design was well-received and helped to establish CA Grameen as a leader in the microfinance industry.
Conclusion
GROW Combine’s expertise in design and branding allowed them to deliver a solution that met the needs of CA Grameen. The resulting design work helped CA Grameen to establish a strong and consistent brand image, which has helped the company to connect with its customers and stakeholders.
Working with GROW Combine was a great experience for our team. They listened to our needs and delivered a solution that exceeded our expectations. The annual report design was visually appealing and helped us to establish ourselves as a leader in the microfinance industry. We are very pleased with the results and would highly recommend GROW Combine to others.
– Vikash Kumar, Director of Marketing, CreditAccess