ABS Event Management
ABS events, a leading event management company based in Dubai, UAE, approached us to develop a brand new company profile that could showcase their work to their customers.
The project included the creation of a proper brand image stating ``We Craft Memorable Events,`` as well as design and development of brand communication materials such as brochures, creatives for boarding, social media cover pages, and event banners. The final deliverables successfully communicated the company's brand values and message to their target audience, ultimately leading to increased business opportunities and client satisfaction.
Problem
ABS events faced a challenge in communicating their brand values and message to their customers effectively. Their existing company profile was outdated, and they lacked a proper brand image to showcase their work. As a result, they were missing out on potential business opportunities and not reaching their target audience as effectively as they could.
Solution:
To help ABS events overcome these challenges, we developed a comprehensive branding and communication strategy that included the following services:
- Brand Image Creation
- We crafted a new brand image for ABS events, including a tagline that stated "We Craft Memorable Events," which effectively communicated the company's brand values and message to their target audience.
- Creatives for Boarding
- We designed and developed creatives for ABS events' boarding at various event venues that included their new brand image and values. The boarding creatives helped to establish the company's brand image and values in the minds of attendees and increased brand recognition.
- Brochure Design
- We designed and developed a new company profile brochure that showcased ABS events' services, expertise, and previous work in a visually appealing and engaging way. The brochure effectively communicated the company's brand image and values and helped to attract potential clients.
- Social Media Cover Pages
- We designed and developed social media cover pages for ABS events' Facebook, Instagram, and LinkedIn profiles. The social media cover pages effectively communicated the company's brand image and values to their followers and helped to increase brand awareness.
- Event Banners
- We designed and developed event banners that included ABS events' new brand image and values. The event banners helped to increase brand visibility and recognition at various events and gatherings.
Results
The deliverables created by our team effectively communicated ABS events’ brand image and values to their target audience, resulting in increased business opportunities and client satisfaction. The new company profile brochure received positive feedback from both clients and industry professionals, and the creatives for boarding, social media cover pages, and event banners helped to establish the company’s brand image and values in the minds of attendees and followers.
Conclusion
By developing a comprehensive branding and communication strategy for ABS events, we were able to effectively communicate their brand image and values to their target audience. The new company profile brochure, creatives for boarding, social media cover pages, and event banners successfully showcased the company’s services, expertise, and previous work in a visually appealing and engaging way, ultimately leading to increased business opportunities and client satisfaction. This case study highlights the importance of effective branding and communication strategies in the event management industry and the role that our agency played in helping ABS events achieve their branding and communication goals.
“Working with the team at our agency was a pleasure. They took the time to understand our brand values and message, and developed a comprehensive branding and communication strategy that effectively communicated our brand image to our target audience. The new company profile brochure, creatives for boarding, social media cover pages, and event banners were all top-notch and exceeded our expectations. We have received positive feedback from clients and industry professionals, and we look forward to continuing to work with them in the future.”
– Binu, CEO of ABS events.