Asharee
Kerala’s First Direct-from-Factory Online Furniture store, Asharee.com approached Grow Combine for an end-to-end branding solution, e-commerce website development, and strategic brand marketing.
- Client
- Asharee.com
- Industry
- e-Commerce
- Website
- Custom Wordpress
- Services
- Branding | Website | Logo | Digital
- Logo Design
- As one of the few logo design company in Kerala that has designed powerful brand identities for over 200 clients Grow Combine worked with Asharee.com to develop a bold and professional logo. The colour combination of brown and white signifies strength and reliability. The letter ‘A’ has also been artistically designed to represent a chair.
- Website
- When it comes to Furniture shopping, the market in Kerala is not very used to purchasing before trying out. This was the biggest challenge that an online furniture store like Asharee had to overcome. And as the first step towards gaining the trust of its consumers, it was decided that the website itself should be very easy to navigate with user-friendly design and error-free payment gateways.
CASE STUDY
Founded in early 2020, one of the biggest hurdles facing Asahree.com was setting up a new business model in Kerala, especially as the world went straight into a lockdown after the Covid-19 outbreak, just a couple of months after its launch.
- Problem
- The founders of Asharee have over 5 decades of experience in the furniture industry and hence were pretty confident about their products being able to cater to the needs of the market. However, when it came to marketing their products online, they depended heavily on the expertise and strategies devised by one of the most successful branding agency in Kochi - Grow Combine. One of their primary requirements was to develop an e-commerce platform that would inspire confidence and trust in the new brand.
- Solution
- Grow Combine created a unique brand visual identity for Asharee and adapted it seamlessly to all its marketing and branding collaterals. We also delivered strategic communication guidelines and helped set up a proper sales channel for them. Being one of the best web design company in Kochi, Grow Combine ensured that Asharee.com was the best e-commerce platform solution that met all the requirements of the brand. Once the launch and brand activation was complete, Grow also partnered with Asharee to execute the lead generation campaigns that worked efficiently and helped the brand position itself as a successful online furniture store in Kerala.
ASHAREE - BRAND IDENTITY
The colour combination of brown and white signifies strength and reliability. The letter ‘A’ has also been artistically designed to represent a chair.
