Block 1912
Block 1912, a popular cafe and bakery in Edmonton, approached Grow Combine - Digital Marketing & Branding agency to help refine its brand identity and update its promotional materials.
Redesigning coffee parcel cups, gift cards, business cards, exterior banners, social media main cover page designs, mugs, and cake boxes to reflect the company's unique brand and style. The result was a fresh, modern look that helped Block 1912 stand out in a competitive market and attract new customers.
Problem
Block 1912, a cafe and bakery known for its desserts, coffee, gelato, soups, and sandwiches, was facing a challenge in establishing a distinctive brand identity and marketing materials that reflected the company’s unique style and offerings. The cafe’s promotional materials, including coffee parcel cups, gift cards, business cards, exterior banners, social media main cover page designs, mugs, and cake boxes, did not effectively communicate the brand’s image and style, and the overall look and feel was outdated and unremarkable. This made it difficult for Block 1912 to stand out in a competitive market and attract new customers.
Solution:
To address these challenges, Block 1912 hired Grow Combine – Digital Marketing & Branding agency to provide the following services:
- Brand Refinement
- Grow Combine worked closely with Block 1912 to refine its brand identity and develop a consistent visual language that effectively communicated the company's values and style. This included selecting new colors and typefaces that were more modern and on-trend, and creating a new visual system that could be used across all promotional materials.
- Promotional Materials Redesign
- Grow Combine redesigned Block 1912's coffee parcel cups, gift cards, business cards, exterior banners, social media main cover page designs, mugs, and cake boxes to reflect the company's updated brand identity. Each piece was designed to be visually appealing, communicate the brand's unique style, and be consistent with the overall look and feel of the brand.
Results
With the help of Grow Combine’s services, Block 1912 was able to establish a distinctive and modern brand identity that effectively communicated the company’s values and style. The redesigned promotional materials, including coffee parcel cups, gift cards, business cards, exterior banners, social media main cover page designs, mugs, and cake boxes, received positive feedback from customers and industry professionals alike. The refreshed look and feel of the cafe and bakery helped to attract new customers and stand out from competitors, and the consistent use of the new brand identity across all materials helped to reinforce Block 1912’s image and style.
Conclusion
By working with Grow Combine – Digital Marketing & Branding Agency, Block 1912 was able to overcome its branding and marketing challenges and establish a strong and distinctive brand identity. The redesigned promotional materials, including coffee parcel cups, gift cards, business cards, exterior banners, social media main cover page designs, mugs, and cake boxes, effectively communicated the company’s values and style, and helped to attract new customers and stand out from competitors. This case study highlights the importance of having a consistent and visually appealing brand identity in the competitive market, and the role that branding agencies can play in helping companies reach their marketing and branding goals.
“We are extremely happy with the work that Grow Combine – Digital Marketing & Branding agency has done for us. They helped us refine our brand identity and create promotional materials that reflect our unique style and offerings. The new look and feel of our cafe and bakery have received positive feedback from our customers, and we have seen an increase in new customers since the redesign. We highly recommend Grow Combine to anyone looking for branding and marketing services.”
– Kaur Ruby, Owner, Block 1912, Edmonton