We created a brand identity which communicated a clear brand messaging that consistently communicates Travlounge's focus on comfort and luxury, as well as its commitment to providing a convenient travel stop for its customers.
- UI Design
- Branding, Web, Digital
- About Project
- Travlounge, an upcoming hospitality chain brand in India, wanted to create a corporate identity that would communicate their brand as a unique and convenient travel stop for those who value comfort and luxury during their journeys.Grow Combine worked closely with Travlounge to understand their brand vision and values. After conducting thorough market research, the team created a logo made primarily of two elements – a wordmark (logotype) and a figurative mark (logomark).
- Logo Design Brief
- The logotype was created using the Open Sans typeface and the logomark depicted a migratory bird taking a break mid-flight to rest on a branch of a tree. This symbol effectively conveyed the brand's focus on comfort and luxury, as well as its commitment to providing a convenient travel stop for its customers. In addition to the logo, Grow Combine also created a consistent visual style for all marketing materials, including brochures, business cards, and website design. They also developed a clear brand messaging that consistently communicated Travlounge's focus on comfort and luxury.
The corporate identity created by Grow Combine effectively communicated Travlounge’s unique brand positioning and differentiated them from competitors in the hospitality industry. The memorable and distinctive logo, along with a consistent visual style, helped Travlounge establish a strong and cohesive brand image.
The clear brand messaging and guidelines provided by Grow Combine ensured consistency in Travlounge’s marketing efforts, further strengthening their brand image. Travlounge was very satisfied with the outcome and received positive feedback from customers and industry professionals.
Grow Combine’s expertise and commitment to delivering a strong corporate identity for Travlounge helped the brand effectively communicate its unique value proposition to customers. By creating a memorable and distinctive logo and a consistent visual style, Travlounge was able to establish a strong and cohesive brand image in the crowded hospitality industry.