The Travel and Tourism industry in Dubai was at its all-time peak during 2016-17 with scores of travel agencies and tour companies entering the market every day. In such a scenario Zulfair found it difficult to grab the attention of its target customers and inform them about their products and services that were miles better than most of the competition.
Grow realized that the most effective way to reach the target audience was to adopt a two-pronged strategy - rebranding and penetration into the digital space. As the top logo design company in Kerala, we developed a new logo for Zulfair that appealed to the digital-transitioning generation in the UAE, with the right usage of vibrant colours and a sleek font. Once the brand was fully remodeled, Grow took Zulfair to the digital space with a unique WordPress website combined with SEO and Search Ads.
The rebranded logo for Zulfair was essentially a wordmark/logotype that captured the fluidity and freedom that travel gives. The company, now rebranded as Zulfair.com, wanted to offer its customers the most cost-effective yet efficient travel solutions from ticketing, to visa services to tour packages.
Along with a completely revamped website, Grow Combine, as one of the leading branding agency in Kochi, helped Zulfair develop a fresh tagline ‘Travel Redefined’ and brand collaterals including brochures and stationeries.